INSURANCE powerhouse Outsurance was forced to apologise for failing to represent South Africa’s democraphics.
Yesterday Outsurance was blasted for posting a Twitter video in honour of “all the amazing dads out there” with mainly white fathers featured in the video clip.
The video outraged many South Africans, who criticised it for its lack of diversity.
The company issued an apology which said: “We apologise for our Fathers Day video. It did not appropriately represent SA’s demographics.
It was an unintentional oversight.” However, its apology seemed to fall on deaf ears as people dug out previous posts which included a Mothers Day video with only white mothers in it.
We apologise for our Father's Day video. It did not appropriately represent SA's demographics. It was an unintentional oversight.
— OUTsurance (@OUTsurance) June 18, 2017
Can #Outsurance not insult people's intelligence by saying the ad was unintentional when they practically did the same thing on mothers day.
— LeraMase (@MrsBossonova) June 18, 2017
So no one at #Outsurance (whose consumers are prolly 80% black) actually saw anything wrong with this ad? The agency. Brand Team. GM maybe?
— JuaKhumalo (@Juanita_Khumalo) June 18, 2017
— KhoiSanQueen (@LeeBenjamin007) June 18, 2017
I complained about #outsurance being a haven for racists (one's called Ockie) long before I saw their father's day TV ad…dispecable
— कार्टुन (@nkomeahotmailc1) June 18, 2017