Saturday, November 25, 2017
SINDI MADABE_1

Sindy Angelique Mabe

I’m blessed to have progressively advanced in the broadcasting space since my baptism of fire in the year 2000. As a rookie I relied on more experienced colleagues to teach me the ropes and I’m still learning. As part of two dynamic teams we’ve successfully started and sustained leading breakfast shows in South Africa, the first under the tutelage of Mr. Joe Thloloe, current press ombudsman, then editor in chief (ETV). I’ve learned the importance of effective communication through clear, simple, concise and relevant industry tools and courses. As part of these teams I’ve grown to appreciate it that it’s important to be an all-round team player. No job is too small or insurmountable when you work as a team.

BACKGROUND

2008-2014 _ SENIOR ANCHOR – ETV Sunrise

 Quick turnaround in helping to set up this brand new breakfast show.
 Content producer for business and current affairs slots.
 Research and compile developing stories.
 Produce inserts as per the editorial policy and requirements.
 Anchor the weekday show from 06H00-08H00am

2005 – 2008 _ ACCOUNT EXECUTIVE – Global Interface

 Responsible for client and media liaison
 Write press statements and speeches for clients
 Public relations and media
 Arrange interviews and monitor brand perceptions
 Compile comprehensive status reports

2003-2005 _ SHOW ANCHOR – SABC Weekend-live

 Part of the team to put systems in place for a brand new weekend breakfast show on SABC 2
 Added viewership in being a brand ambassador for Weekend-live by taking the message to the people
 Anchor outside broadcasts.
 Coordinating the run down, guests and crew. 2000-2003 SHOW PRESENTER- ETV Morning Edition
 Cut my teeth here, learning the ropes as junior content producer/show presenter.
 Field reporting
 Conceptualize, compile, edit and package inserts for the show.
 Honed my communications and leadership skills as we had freedom to grow and express our views.
 Learned the importance of quality control to ensure credibility.